Overview
10 weeks/ In-Person or Remote
How is Digital Marketing different
Maximize your marketing budget with cutting-edge tools
Traditional Marketing
Uses channels like billboards, television and newspapers, making it more difficult and more expensive to target the right audience.
Digital Marketing
Uses digital media such as Google and Instagram to reach the exact audience you want to market to and learns from the users behaviors.
Discover if this is for you
In 10 weeks you’ll learn how to strategize, measure, and optimize to reach your goals.
What will you learn?
Digital Marketing Strategy
Metrics & Analytics
Social Media Marketing
Remarketing & Retargeting
Facebook Ads Manager
Instagram Ads
LinkedIn Ads
X (Twitter) Ads
Part-time | 10 weeks | In-Person or Remote
What will you learn?
Week 1
Course Intro & Digital Marketing Fundamentals – Development & Executing a Digital Strategy
Week 2
Marketing Analytics – Metrics, Tracking and KPIs
Google Analytics – Deep Dive
Week 3
Search Engine Optimization – SEO I (On-Page) + SEO II (Off-page)
Week 4
Search Engine Optimization – SEO Deep Dive
Landing Pages, AB Testing – Marketing Optimization
Week 5
Search Engine Marketing – SEM
Google Adwords – Deep Dive
Week 6
Google Adwords – Deep Dive
Social Media Marketing – Paid Social
Week 7
Facebook Ads (FBA) – Deep Dive
Social Media Marketing – Paid Social LAB
Week 8
Social Media Management & Influencer Marketing
Content Marketing Strategy & Planning
Week 9
Content Marketing Strategy & Planning
Email Marketing & Automation
Week 10
Growth Hacking – Retention & Engagement Strategies
Presentation Day
Why ItsMyCode?
Complete an entire digital marketing project
Learn soft skills that make you stand out
Enhance your professional and presentation skills
A day as an ItsMyCode Digital Marketing student
Curious about what it’s like in the Digital Marketing program at ItsMyCode?
7:00PM – 7:15PM
Announcements, review of core concepts from the previous class, and new lesson introduction
7:15PM – 8:30PM
Lecture – learn about vocabulary, concepts and tools
8:40PM – 9:00PM
Small group or independent challenge
9:00PM – 9:30PM
Review work and preview homework or projects
Still have some questions?
Explore through the curriculum and life pages or talk to someone
from the team!
